Founded in 1844, many of today's fitness trends can be traced back to the pioneering programs of the YMCA. Now, the YMCA seeks to reimagine how members can engage with fitness through digital discovery.
Our vision is to design a fitness destination for all: To play more often, to discover something new every day, and to grow into a healthier self.
Building a strong foundation for gym member engagement is important. One study shows that users at risk of canceling their membership were 45% less likely to quit the following month if they received a “successful commitment interaction” than those who didn’t.
The health and fitness industry is an ever-changing landscape, you can’t just sell a membership then walk away, you need to build a community through various engagement touch points through group exercise programs, regular communication, a user-friendly app with new content, rewarding loyal users, and make onboarding a priority.
Increase app engagement through wellness recommendations, health plans, and workout classes.
To design a companion app that offers distraction-free guidance to help users attain their health and wellness goals wherever they may be.
Overall, YOU x YMCA was perceived as mostly easy-to-use, and well-designed. However, we learned that there was some difficulty in guiding users when editing goals, logging nutrition, and booking classes. A richer experience during onboarding and registration will also need to be evaluated.
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A simple registration form with a few questions about users' goals/needs and offer suggestions to level up their fitness goals. Make sure the user knows how long the registration process will be with a progress indicator.
Focusing on the users' exercise habits were a priority in 4 of out the 6 competitors analyzed, with diet as secondary goal.
4 out of the 6 competitors featured personalized expert advice from a health professional and customization of workouts. Both are essential in maximizing effectiveness, motivation, accountability, reducing risk of injury, and establishing lifelong habits.
Most offered a Premium membership, but they didn't always offer users a trial offer, or a breakdown of features with a pricing structure for transparency. A dual pricing structure of monthly vs. annual was more commonly seen.
Many of these apps are geared toward a male-centered experience, so there’s an opportunity to pivot towards the needs of female (identifying) users
Social media shares are most useful when the user-generated content showcases wins: completing workouts and streaks.
"These kids are driving me crazy! Staying healthy, managing a stressful job, and dealing with a health condition can be too much to handle at times."
A single, millennial with a demanding job as an educator, Erin is trying to get in great physical shape while dealing with an ongoing health condition.
Erin carries an iPhone X paired with a FitBit wearable device which tracks her activity, sleep, female health, and heart rate. She also uses the MyFitnessPal app to sync her Fitbit activity to get a more complete picture of her health by also tracking her meals.
The other apps she uses are Instagram to follow health and beauty influencers, and Pinterest to bookmark recipes and workouts.
The Airy Holistic concept warms you to the core with its nature-inspired palette of red-oranges, brown and green. Natural textures (produce, Capiz, stone, rattan, etc.) lends to the holistic design aesthetic, sustainability, and spirituality. Rounded and soft sans serif typefaces provide a casual, kind, supportive, and community-focused tone. The imagery will be full of daylight (golden hour, sunsets, etc.), joyful expressions, families, and nature -- all things intrinsic to a high quality of life.
We’re gathering both young and old back to the YMCA with its retro charm and old-school values — reminiscent of the baby boomer generation who were more affluent, active, and physically fit than preceeding generations — with a futuristic aesthetic and digital technologies which millennials are attracted to.
Retro Futurism combines a cool set of grays and blues with smooth, metallic surfaces to suggest self-reflection and geometric shapes to invite the user to use their imagination to play. Using sans serif typefaces provides users with distraction free instructions and helps focus on their workout routines. The imagery will have industrial surfaces and textures as its backdrop with instructional videos defining body shapes and outlines from various angles to teach proper form.
This concept was chosen by the stakeholders to move forward with.
We are wholeheartedly dedicated to strengthening community by connecting all people to their potential, purpose and each other.
Users can trust and rely on the products and services offered are beneficial to their overall well-being.
We will inspire the user throughout their journey to help reach their goals.
We are genuinely concerned for others, for their needs and well-being. And to engage in authentic dialogue and sincere engagement across communities.
Onboarding is a virtual unboxing experience that helps users get started with an app. Maintaining a simple process was a top priority but during testing, the users felt overwhelmed when viewing a list of questions on one screen and were unsure if leaving them blank meant they were unable to move on or could edit on their profile later.
Since the users felt overwhelmed with multiple tasks on one screen, we decided to break up the questionnaire into multiple steps to help users explicitly understand how the app can be used in their lives. Auto-save allows users to move forwards and backwards worry-free. Users can also add or edit their goals and information in their profile.
A quick start to onboarding enables users to quickly get started with the core functionality of the app and prioritizes the first key action.
Users are given daily tasks based on their health and fitness goals and can view a daily and weekly progress reports that tracks workouts, nutrition, and water intake which can be sent directly to your health and fitness coach. Recommendations for improvement are also highlighted as well as successes.
When we asked users to check off their daily tasks, they hesitated once they finished. They did not know where to go next or how to get back to the home page.
Most users found the information overwhelming at first but found the data useful. We need to find a way to make the data easy to understand at a glance and remove distracting elements.
Checking off Daily Tasks weren't an effective way to motivate users and were lost in a sea of data and other noise that confused users during testing. With that in mind, we highlighted the most common tasks and displayed progress as a percentage and pie chart which will also give users a breakdown of their nutrition, activities, and water intake.
Users can easily view daily and weekly progress, as well as key insights to help them attain their goals. Insights are gathered from users during onboarding and daily input.
Goals can be updated at any time within insights, through the FAB, or in the user profile.
FAB was added to send your coach a message or to edit your goals. Most users liked the idea of having a professional keep them on track but thought it would be cost-prohibitive like a personal trainer.
We asked users to log what they ate for breakfast and all users completed this task with ease except when logging their water intake.
Several studies have shown that people who keep food journals are more likely to be successful in losing weight and keeping it off. A recent study states that people keeping a food diary six days a week lost about twice as much weight as those who kept records one day a week or less.
The FAB quickly allows users to add Meals and Water to their journals. Users can log items from a "Recent Items" list, search, or barcode scanner.
All users thought the flow for the workout was very easy to follow once you got to the workout.
However, the workout landing page was confusing due to the layout and empty data sets and insights. Users assumed "My Schedule" showed a calendar of in-person classes.
Users also didn't understand why the "Start" button was located on the main page and would have liked the option to view classes before starting.
We gave users what they wanted with a curated workout menu tailored according to their goals and needs. Users can filter workouts by equipment, muscle group, and type as well.
We also introduced new workouts by offering previews of the exercises plus, the option to skip exercises that you don't want to do due to health reasons, injury, or just because.
The countdown timer is also bigger and bolder to amp users before workouts. And at the end of every workout, the app will log activities under goals.
Since most users assumed "My Schedule" showed a calendar of in-person classes when testing the Workouts wireframes, we created a separate category for classes.
Booking classes at your local YMCA is made even easier when viewing a roster of available classes daily and in chronological order.
To further simplify booking classes, we removed the extra step to select the Book Button once again as most of our users did not understand why it was necessary to have a repetitive step.
Users suggested a notification dot on the calendar date and/or some other kind of notification on the home screen to remind users they've booked a class.
"You just press book, and then it went to Zumba to press book again, it's like...why do you have to do that again? If it’s to confirm, or show a confirmation, just to make sure that I like actually want to do it, ok, though if that was the case I feel like a little pop-up could say you're booked for this class -- click to change your booking process or something."
The majority of tasks were rated either 4 (very good) or 5 (excellent) in terms of ease-of-use. The tasks rated below a 4 were centered around functionality and could easily be modified in a future iteration.
Onboarding was perceived as fairly easy to complete, however most users would like a more captivating and motivating welcoming experience that is aligned with the promise of a new YOU.
Users also felt the app lacked an introduction and jumping straight to physical activity, health goals, and conditions was somewhat intrusive
Users felt editing goals from the “Insights” tab was not intuitive and that the name of “Insights” was misleading or confusing in relation to daily and weekly goals.
During the workout scenario, some users had difficulty skipping ahead to the next exercise on the list. Swiping up to view options to skip ahead is not an intuitive gesture. Going back to view options or skipping forward to the next exercise are the intuitive options
The home screen and navigation menu were seen favorably and as clear and easy-to-use. Its aesthetic were favorable and found the app engaging.